Who's My Customer?
Break up into groups from Thursday. You will be creating an advertisement to sell your product or service to a specific demographic group. Using pipe cleaners you will fashion them into an object that represents your product or service. You will have 8 minutes to design your pipe cleaner product and prepare your presentation. Here are the rules:
The product or service must be legal for people 18 years old and under.
The advertisement can be a TV or radio commercial, or a billboard or pint advertisement.
Presentations will be judged based on how well each group demonstrates which demographic group is being targeted and which need(s) is being met by the product.
The advertisement must be at least 30 seconds and no longer than 1 minute.
When you present your advertisements that will be videotaped and we will vote on the best one that met the objectives.
Add to your notes
Add to your notes on the iPad the following words and definitions:
franchise - a license to operate an individually-owned business as if it were a part of a large chain
demographic - a group sharing characteristics of a human population segment, used to identify consumer markets
marketing - the means by which a product or service is made known ad sold to customers
Activity 1
Who's My Customer?Break up into groups from Thursday. You will be creating an advertisement to sell your product or service to a specific demographic group. Using pipe cleaners you will fashion them into an object that represents your product or service. You will have 8 minutes to design your pipe cleaner product and prepare your presentation. Here are the rules:
When you present your advertisements that will be videotaped and we will vote on the best one that met the objectives.
Add to your notes
Add to your notes on the iPad the following words and definitions:
Take a screen shot
Activity 2